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A new campaign will unveil the refreshed brand melody.
September 4, 2024
By: Lianna Albrizio
Associate Editor
Maybelline New York is resurrecting the pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the jingle. A new campaign will introduce the modernized jingle. The latest brand campaign features Maybelline New York’s trendsetting global brand ambassadors, Gigi Hadid, Storm Reid, Peggy Gou and Shay Mitchell. Through the revived melody, the brand says it aims to convey and embody the brand’s energy and values using the power of sound. “’Maybe It’s Maybelline’ is an iconic a...
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